Microsoft Partner Insights

Microsoft has restructured its commercial Marketplace, combining AppSource and Azure Marketplace into a single destination, and introducing a new category for AI apps and agents. For Microsoft partners, this change affects how solutions are discovered, sold, and scaled across the Microsoft ecosystem.

Many partners can get lost, unable to escape this Microsoft incentive maze, or don't realise they are even in the maze. Making the most of these opportunities isn’t just about claiming money. It’s about building a smarter business, one that knows how to turn Microsoft’s investment into real momentum.

How Microsoft really sees you. Helping Microsoft Partners understand the hidden signals within Partner Center data, how those signals shape Microsoft’s perception of their business, and what actions they can take to improve visibility, eligibility, and strategic alignment.

We’re here to help you turn your Microsoft partnership into real growth. Whether you're an ISV navigating Co-Sell readiness, an MSP chasing elusive incentives, or a services firm trying to make your Microsoft story land with impact, we help you move from reactive to intentional.