Question 1

How can Pargentic help?

Accepted Answer

Pargentic  works with Microsoft partners including Managed Service Providers (MSPs), Systems Integrators (SIs), consulting firms, software vendors and specialist technology providers. Our services are particularly valuable for partners that do not have a dedicated Microsoft alliance manager or internal partner operations team.

Question 2

Who does Pargentic work with?

Accepted Answer

Pargentic primarily works with Microsoft partners including Managed Service Providers (MSPs), Systems Integrators (SIs), consulting firms, software vendors and specialist technology providers. Our services are particularly valuable for partners that do not have a dedicated Microsoft alliance manager or internal partner operations team.

Question 3

How can Microsoft partners earn more incentives?

Accepted Answer

Many Microsoft partners miss incentives because they are unaware of available programmes, have incomplete Partner Centre configurations or have not aligned their services with Microsoft's strategic priorities. Pargentic helps partners identify missed opportunities, improve programme eligibility and create a plan to maximise incentive earnings.

Question 4

What is Microsoft Co-Sell?

Accepted Answer

Co-Selling is the process of selling your services and solutions to end customers alongside Microsoft's Sales Teams. Co-Sell readiness is the process of ensuring your organisation can engage effectively with Microsoft's sales teams. This includes managing referrals, maintaining customer success stories, publishing appropriate solutions, demonstrating customer value and meeting Microsoft's requirements for co-sell programmes.

Question 5

Why is Marketplace visibility important for Microsoft partners?

Accepted Answer

The Microsoft commercial marketplace has become an increasingly important route for customer discovery and Microsoft seller engagement. A strong Marketplace presence can help partners improve visibility with both customers and Microsoft account teams, supporting pipeline generation and growth.

Question 6

What is a Microsoft Solution Designation?

Accepted Answer

A Microsoft Solution Designation recognises a partner's capability and performance within a specific solution area, such as Infrastructure, Digital & App Innovation, Data & AI, Security, Business Applications or Modern Work. Solution Designations can improve credibility with customers, strengthen Microsoft relationships and unlock additional programme benefits.

Question 7

Can Pargentic help partners achieve Microsoft Solution Designations?

Accepted Answer

Yes. Pargentic helps partners understand current performance, identify gaps against Microsoft's requirements and create a practical roadmap towards achieving or maintaining Solution Designations.

Question 8

Do I need a Microsoft Partner Manager to be successful?

Accepted Answer

No. While a Microsoft Partner Manager can be helpful, many successful partners operate without one. The key is understanding Microsoft's programmes, priorities and opportunities, then having a clear plan to engage effectively. Pargentic helps partners build that capability.

Question 9

How do I know if I am missing Microsoft partner benefits?

Accepted Answer

Many partners are unsure whether they are fully utilising available benefits. Common areas of missed value include incentives, referrals, Marketplace opportunities, specialisations, solution designations and partner benefits packages. A PartnerPulse Review helps identify these gaps.

Question 10

What are the most common mistakes Microsoft partners make?

Accepted Answer

Common issues include incomplete Partner Centre configuration, failing to manage referrals effectively, under-utilising incentives, weak Marketplace profiles, lack of co-sell readiness and insufficient alignment with Microsoft's strategic priorities.

Question 11

What is a PartnerPulse Review?

Accepted Answer

A PartnerPulse Review is Pargentic's structured assessment of a partner's Microsoft ecosystem performance. We evaluate key areas including incentives, solution designations, co-sell readiness, Partner Centre configuration, Marketplace presence and strategic alignment. Partners receive a practical action plan focused on improving performance and unlocking growth opportunities.

Question 12

How long does a PartnerPulse Review take?

Accepted Answer

Most PartnerPulse Reviews are completed within 7 days, depending on the size and complexity of the organisation. The review process is designed to minimise disruption while delivering actionable recommendations.

Question 13

Can Pargentic help Microsoft partners increase revenue?

Accepted Answer

Yes. Pargentic focuses on identifying practical opportunities that can contribute to business growth, including improved incentive performance, increased referrals, stronger co-sell engagement, enhanced Marketplace visibility and better alignment with Microsoft investment areas.

Question 14

What makes Pargentic different from a traditional consultancy?

Accepted Answer

Pargentic focuses specifically on the Microsoft partner ecosystem. Rather than producing lengthy reports, we provide practical recommendations, actionable insights and measurable opportunities that partners can implement quickly to improve outcomes.

Question 15

Is Pargentic suitable for small Microsoft partners?

Accepted Answer

Absolutely. Many smaller and mid-sized partners struggle to keep up with Microsoft's constantly evolving programmes and priorities. Pargentic helps organisations gain clarity and focus, regardless of partner size.

Question 16

How can I assess the health of my Microsoft partnership?

Accepted Answer

The best place to start is with a structured PartnerPusle Review and assessment of your current position. Reviewing incentives, designations, referrals, Marketplace presence, Partner Centre configuration and strategic alignment provides a clear picture of where opportunities exist. Pargentic's PartnerPulse Review was designed specifically for this purpose.

Question 17

How do I grow my Microsoft partner business?

Accepted Answer

Growing a Microsoft partner business requires more than technical expertise. Successful partners align their services with Microsoft's priorities, maximise available incentives, strengthen co-sell engagement, improve Marketplace visibility and build repeatable go-to-market motions.

Question 18

Why am I not receiving Microsoft referrals?

Accepted Answer

Partners may receive fewer referrals due to incomplete marketplace profiles, weak co-sell readiness, limited solution visibility or insufficient engagement with Microsoft's programmes. Reviewing these areas often reveals opportunities for improvement.

Question 19

How can I get more value from my Microsoft partnership?

Accepted Answer

Partners can typically gain additional value by improving incentive utilisation, strengthening Microsoft relationships, earning Solution Designations, optimising Partner Centre and increasing their visibility within Microsoft's ecosystem.

Question 20

What should Microsoft partners focus on in FY27?

Accepted Answer

The exact priorities vary by partner type, but common themes include AI readiness, customer adoption outcomes, solution specialisation, cloud consumption growth, Marketplace engagement and stronger alignment with Microsoft's strategic investment areas.

Frequently Asked Questions

Answers to your Frequently Asked Questions about how to make the biggest impact through your Microsoft Partnership