Practice Building
& Support
From concept to Co-Sell
Whether you're launching a new Solution Area, expanding into adjacent services, or validating your current approach, we help you build with precision, speed, and strategic alignment.
This isn’t about ticking boxes - it’s about creating practices that resonate with Microsoft, stand out in the market, and drive real commercial impact. We work with you to define the opportunity, shape the offering, and align every element, from technical capability to GTM messaging, with what Microsoft rewards and what your customers want to buy.
We bring deep knowledge of Microsoft’s priorities, incentives, and Co-Sell motions, and translate that into actionable guidance tailored to your business.
Whether you're starting fresh or refining an existing offer, we help you avoid the common pitfalls, accelerate readiness, and position your practice for growth.
From Copilot + AI to Azure, Modern Work, Security, and Dynamics, we know what it takes to build practices that get noticed and drive success.
What we deliver
Copilot + AI
Practice Activation
Copilot + AI are the hot topic of the moment
We help you define your AI value proposition, align with Microsoft’s Copilot strategy, and build a practice that’s technically credible, commercially viable, and Co-Sell ready
From use case selection to messaging and GTM assets, we make sure your AI story lands
Solution Area
Expansion
Whether it’s Azure, Modern Work, Security, or Dynamics, we guide you through the nuances of each area
We cover the right designations, incentives, attach motions, partner plays and programmes so you can build with confidence and accelerate toward Microsoft alignment
Scale through
Partners
If you’d rather not build it all yourself, we’ll connect you with trusted partners from our network who can fill capability gaps or deliver white-label services under your brand.
Likewise, if you would like to build your own partner scale engine, we help connect you with the right partners to resell and deliver your solutions at scale.
You stay in control. We help you scale.
Messaging &
GTM Packaging
We don’t just help you build the service, we help you sell it.
That means compelling messaging, pitch decks, talk tracks, and collateral tailored to Microsoft’s GTM motions and your target audience.
Your sales teams walk away equipped and confident
