Alliance Management
With over 35,000 Microsoft Partners in the UK, standing out from the crowd can be tough, particularly if you don't know where to start
Building your own Alliance Management team can be expensive, time-consuming, and often a distraction from your core business
Our Alliance Management service gives you all the benefits of your own Alliance function, at a fraction of the cost
You get experienced professionals who already know Microsoft inside out, with established relationships across key stakeholders to help your business hit the ground running
Your Alliance Manager becomes part of your team, driving strategy, surfacing opportunities, and helping you stay one step ahead in a fast-moving ecosystem
We make the complex simple. From navigating incentive programs to unlocking visibility with Microsoft account teams, we help you align, engage, and grow in a way that's right for you
Flexibility with Impact
Whether you're just stepping into the Microsoft ecosystem and need to stand out fast, or you're already fluent in Partner Center and looking to launch a new cutting-edge practice, our Alliance Management service adapts to meet you where you are and take you further
We don’t do one-size-fits-all. Our support flexes to your business goals, your pace, and your priorities. From bundled services to modular add-ons, pricing is transparent and designed to scale with you
Every engagement includes a dedicated Alliance Manager who will be your strategic partner in navigating Microsoft programs, unlocking incentives, and accelerating growth
You’ll also gain access to our curated library of guides, templates, and campaign assets to help you execute with confidence and precision
This isn’t just support. It’s a growth engine built for Microsoft Partners who want to Achieve More
What's included
Dedicated Alliance Manager
Your Alliance Manager isn’t just a point of contact, they’re your embedded Microsoft strategist.
With a deep understanding of your business goals and the Microsoft ecosystem, they move fast to unlock growth, drive execution, and connect you with the right Microsoft specialists, sellers and leaders to amplify your impact.
This isn’t just about managing a relationship - it’s about engineering results through precision alignment and proactive collaboration.
Co-Sell Success
We’ve uncovered what truly drives high-performing co-sell engagement, and it’s more than just ticking boxes.
From focused alignment with Microsoft’s strategic priorities, to crafting irresistible value propositions, the right moves don’t just accelerate results, they multiply opportunities.
Whether you're just stepping into the co-sell arena, or ready to supercharge your current strategy, we bring the insight, structure, and momentum to help you win bigger, faster, and smarter.
Customer Associations
When your customers thrive, your business should too. But CPOR and PAL can feel like a dark art. From navigating eligibility criteria to securing seller validation, the process is riddled with complexity that slows momentum and obscures impact.
Our expert team demystifies the co-sell recognition landscape, streamlining CPOR and PAL association so you get the credit, and the benefits, you’ve earned.
We don’t just chase badges; we unlock future growth by ensuring your wins translate into Microsoft visibility, partner incentives, and deeper seller engagement.
Recognition shouldn’t be a reward you have to fight for. We make it automatic, strategic, and scalable.
Incentives & Co-Op Funding
Microsoft’s incentive ecosystem is vast, nuanced, and constantly evolving. From Partner Investments and Solution Area Rebates to Co-op Marketing Funds and Azure benefits, the opportunities are real, but so is the complexity.
We cut through the noise with precision. Our team brings clarity, structure, and hands-on support to ensure you’re not just eligible, but that you’re claiming, tracking, and reinvesting every available pound.
Whether it’s navigating claim windows, aligning with programmatic KPIs, or unlocking hidden funding streams, we make sure nothing is left on the table.
We turn incentives into strategic fuel for growth, margin, and deeper Microsoft alignment.
Funded Enagements
Microsoft offers a wide spectrum of funded engagement programmes designed to accelerate customer buying and deployment decisions, including ECIF, Azure Accelerate incentives, MCI engagements and Solutions Assessments. But knowing what’s available is only half the battle.
We bring clarity and precision to the process. By mapping your customer scenarios to the right funding streams, we help you unlock pre-sales support, subsidised deployments, and co-marketing opportunities that drive real momentum. No guesswork. No missed windows. Just targeted activation of the programmes that move deals forward.
Whether you're navigating ECIF eligibility, aligning with Solution Area priorities, or looking to scale repeatable engagements, we make Microsoft’s funding work for your business and your customers.
Impactful Evidence
In today’s Microsoft partner ecosystem, visibility isn’t optional, its essential. We work directly with your sales and marketing leaders to shape messaging that resonates with both Microsoft sellers and your customers.
We help you create Win-Wires that land with impact and case studies that showcase your business value, or positioning that aligns with Microsoft’s Solution Area priorities. We make sure your story gets noticed.
We also help you build the evidence base needed for Specialisation and Expert Programme achievement, translating customer success into formal recognition and deeper Microsoft engagement.
We help you build strategic influence, credibility, and unlock new opportunities through precision storytelling.
