At Pargentic , we’re committed to helping Microsoft partners unlock more value from the Microsoft ecosystem. Earlier this month,...

Microsoft has restructured its commercial Marketplace, combining AppSource and Azure Marketplace into a single destination, and introducing a new category for AI apps and agents. For Microsoft partners, this change affects how solutions are discovered, sold, and scaled across the Microsoft ecosystem.

Many partners can get lost, unable to escape this Microsoft incentive maze, or don't realise they are even in the maze. Making the most of these opportunities isn’t just about claiming money. It’s about building a smarter business, one that knows how to turn Microsoft’s investment into real momentum.