Microsoft Partner Insights

Ok, bear with me. Azure remains one of Microsoft's largest growth engines. Microsoft continues to invest heavily in cloud infrastructure, hybrid services, AI services, data platforms and application modernisation, and the FY27 incentives and partner investments reinforce just how important Azure remains to Microsoft's broader Frontier Transformation strategy. But spend a little time speaking with customers and you'll notice something interesting. Very few organisations wake u

One of the more interesting things I've noticed over the last six months is that very few AI conversations stay as AI conversations for long. A customer might start by asking about Copilot. Somebody else might have seen a demo of an agent and started wondering whether it could replace a manual process. Leadership teams are increasingly asking how AI fits into their wider business strategy, particularly as Microsoft's messaging shifts towards what it now calls Frontier Transfo

We're all talking to customers on a daily basis, and we've all noticed the shift. Twelve months ago, most Modern Work conversations were still largely about rolling out Teams properly, cleaning up SharePoint, sorting identity, maybe tightening up security. Now the questions are sounding more like: Are we behind on AI? Should we be doing something with Copilot? What are agents actually useful for? Are we even ready for this stuff? and underneath all of that, there’s a bit of n

The continued shift towards AI, security, adoption, and measurable customer outcomes, and what Microsoft's FY27 Priorities mean for your growth strategy in FY27 Every new Microsoft fiscal year brings a fresh set of priorities, programmes and investment areas. While many partners focus on the detail of incentive guides and programme updates, the bigger opportunity is often understanding what Microsoft is trying to achieve and aligning your business accordingly. Looking at the