Many partners can get lost, unable to escape this Microsoft incentive maze, or don't realise they are even in the maze. Making the most of these opportunities isn’t just about claiming money. It’s about building a smarter business, one that knows how to turn Microsoft’s investment into real momentum.

How Microsoft really sees you. Helping Microsoft Partners understand the hidden signals within Partner Center data, how those signals shape Microsoft’s perception of their business, and what actions they can take to improve visibility, eligibility, and strategic alignment.